target audience

A target audience is the specific group of consumers most likely to want or need your product, service, or message. They are the individuals who should see your advertising campaigns and are defined by shared traits such as age, location, and interests. Target Audience vs. Target Market

Target Market: The broad, overall group of consumers or businesses a company intends to serve (e.g., small business owners).

Target Audience: A narrower, highly specific subset within that market targeted by a specific marketing campaign (e.g., creative solopreneurs looking for long-term clients). Core Data Categories Used for Segmentation How to Identify Your Target Audience in 5 steps – Adobe