Content can be categorized by its format (how it is delivered) or by its purpose (what it aims to achieve).
Written Content: Includes long-form articles, ActiveCampaign Blogs, ebooks, white papers, and email newsletters.
Video Content: Includes short-form clips like TikToks, tutorials, webinars, and live streams.
Audio Content: Consists of podcasts, audiobooks, and social audio spaces.
Visual Content: Encompasses infographics, photographs, illustrations, and slide decks.
Interactive Content: Features quizzes, calculators, polls, and tools. By Purpose
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